The pop singer Rihanna will be taking the FENTY brand into the Metaverse. Rihanna, a nine-time Grammy recipient and billionaire, applied for an Fenty trademark, signaling that it is a Metaverse move. Rihanna will offer “virtual” makeup and products under her FENTY brand within the Metaverse. Fenty Beauty, established in 2017 and has a global presence, with 1,600 stores across 17 countries.
Rihanna has filed a new trademark application indicating that she will offer "virtual" cosmetics and hair care products under her FENTY brand.
— Josh Gerben (@JoshGerben) March 15, 2022
While it is true that the Metaverse concept has been around for a long time, it was only discovered by people in general when Facebook switched its names to Meta to emphasize its focus in the realm of the digital. Numerous large companies and brands have registered trademarks for selling virtual goods and services in the Metaverse over time.
It was previously said that the oil giant Chevron has filed Metaverse-related trademarks with the U.S. Patent & Trademark Office.
According to the application the corporation plans to offer a broad range of virtual goods like gas, fuel and renewable energy products which will be part of the exciting virtual reality. Another patent filing suggests that it will offer entertainment services that are linked with the Metaverse.
Other big firms, like McDonald’s, a fast food restaurant chain McDonald’s as well as retail giant Walmart and the lingerie giant Victoria’s Secret, are also making Metaverse-ready with the recent filing of identical trademark application.
HSBC, which has 3 trillion dollars of assets, is the first bank to join The Sandbox Metaverse. The bank is planning to purchase the land and plans to create a hub for gaming, e-sports, and sports fans. The progress of HSBC within the virtual land is still unknown.
Sandbox as well as Warner Music Group, or WMG announced a partnership in January, aiming to build a theme park for music and a concert venue in The game Metaverse. Warner Music made its first venture into NFT, the Non-Future-Token (NFT)
metaverse by partnering with this partnership.